Audi Centre Sydney wanted to see how Facebook Lead Ads would perform as a scalable advert format, while maintaining its usual standards of creative excellence and customer experience. Its goal: to get people to enquire about their Q demonstrator models. 

Audi Centre Sydney’s legacy web forms required detailed information that was time-consuming to compete. In addition, the dealership needed to include detailed privacy information on its forms. To improve people’s lead form experience and increase conversions Ignite Group used Facebook’s Lead Ads to allow people to easily enquire with the dealership. 

Facebook’s Lead Ads give customers a fast, simple-to-use form, allowing them to easily sign up to make enquiries and receive information. To make this process even more seamless, Ignite Group used their automated lead software, to allow Audi Centre Sydney to receive the leads in real-time.

Ignite Group served the Facebook ad to a custom database list and added a Facebook pixel to the dealership’s website to allow for re-targeting. 

Ignite Group generated an outstanding result for Audi Centre Sydney. The performance of the campaign has convinced the dealership to roll out similar campaigns every month.

• Primary lead source for Q model demonstrators
• Lower cost per lead than other digital channels
• High conversion of appointments to cars sold