As New Zealand’s highest volume Nissan dealership, Manukau Nissan wanted to capitalise on their high level of website traffic to increase enquiries from Facebook and Instagram users, by persuading recent website visitors to make an enquiry about a finance offer on Facebook and Instagram.
MANUKAU NISSAN
| Client | | | Manukau Nissan (New Zealand) |
| Solution | | | Facebook Marketing, Instagram Marketing, Lead Generation |
| Manukau Nissan is New Zealand’s leading Nissan dealership. |
| Link: www.facebook.com/manukaunissan |
THEIR GOAL
THEIR SOLUTION
Manukau Nissan partnered with leading automotive marketing agency Ignite Group who created a series of Lead Ads targeting people who had visited the website in the past 90 days. The ads were delivered on Facebook and also used Instagram’s new Lead Ad format to capture enquiries straight from the ad itself.
Ignite Group also used location targeting to focus on the suburbs within Manukau Nissan’s PMA, coupled with demographic and interest targeting to identify people ready to buy a Nissan vehicle.
THEIR SUCCESS
Manukau Nissan was able to reach a specific audience on a large scale and drive a massive number of qualified enquiries, which were delivered in real-time by Ignite Group to Manukau Nissan to allow for instant contact by the New Car Sales team.
The campaign continued for 6 months, as the target audience was able to be continually refreshed by new website visitors.
WHY CHOOSE
IGNITE GROUP?
LEADS, NOT LIKES
Most agencies have it wrong, they focus on ‘likes’, not leads. Likes and engagement is great, but if it doesn’t convert into actual dollars, it doesn’t matter. We’ll do whatever it takes to help you drive leads to your dealership.
YOU’LL LOVE US
Our work is born out of genuine relationships and a desire to exceed expectations. We accredit our success to our ability to build long standing relationships with our clients.
STRATEGY & ROI
We are big on strategy, specialising in social media advertising, content development and analytics. We use the latest “ahead of the curve” strategies and help clients identify goals, measure success and optimise performance.