Dimitri Kotov
– Director
Dimitri started out in the business of social media by building a social media directory at the age of 22. By a circuitous route, he found himself heading up a social media business in the automotive industry before leaving to start Ignite Group. When he’s not managing projects at Ignite Group, he’s probably speaking gibberish (and English) to his newborn son.
Melissa Vukovic
– National Account Manager
Melissa is the heart of Ignite Group and is a Facebook and Instagram Blueprint Certified Expert with experience across every major automotive brand in Australia. When she isn’t developing class leading Facebook content, advertising campaigns and smashing KPI’s for clients, Melissa enjoys being a social butterfly and playing with her two pugs, Colby and Lily.
Trent Jackson
– Graphic Designer / Social Media Co-ordinator
Trent joined Ignite Group in 2016, after completing his studies at the ‘School of Design Wizardry’*. He has since started the company tradition of regular table tennis tournaments in the office – watch out for that mean backhand drive. When he’s not dropping puns like a presidential ‘mic drop’, you’ll find him designing to the millimetre in Adobe Dark Arts aka Creative Cloud, and casting powerful GIFs for your entertainment.
*not a legitimate design institute
Stephanie Plummer
– Senior Graphic Designer
Steph is a headstrong creative at heart and takes pride in bringing conceptual ideas to fruition. She expertly matches marketing objectives with creative visuals that speak to the target audience of our clients. Highly proficient in graphic and handmade design, whilst not much of a morning person – you will likely find Steph binge watching Netflix into the wee hours of the morning and regretting it the next day.
We generate revenue for automotive clients, and prove it.
We believe over the past decade there has been a fundamental shift in the way car shoppers research, consider and buy cars. Sparked by digital, and “ignited by social media”, car shoppers are engaging car salespeople much later in the sales process.
This means social media marketing now has a significant role to play in driving revenue by helping car dealers connect with shoppers in the “moments” that matter. We use a specific set of processes that capture the information of shoppers during their car purchase process.
We believe over the last decade there has been a fundamental shift in how car shoppers buy cars, and the “moments” that matter. We use the latest “ahead of the curve” strategies that focus on generating revenue for our clients from social media users.
We focus on leads, not likes. Likes and engagement is great, but if it doesn’t convert into actual dollars, it doesn’t matter. All we care about is how much revenue and profit we can drive to your dealership.
Our work is born out of genuine relationships and a desire to exceed expectations. We accredit our success to our ability to build long standing relationships with our clients.