RESULTS-DRIVEN
ADS FOR AUTO.

RESULTS-
DRIVEN ADS
FOR AUTO.

Ignite Group plans, creates and manages advertising campaigns across Spotify, TikTok, Meta and Google for 100+ dealerships in Australia & New Zealand.

“With Ignite Group our ad campaigns are always brand compliant,
and can be deployed quickly across every digital channel.
We plan measurable campaigns that are curated to resolve our
pain points, such as reducing pump ins and ageing inventory.”

Marketing Manager, multi-franchise auto group

“With Ignite Group our ad campaigns are always brand compliant,
and can be deployed quickly across every digital channel.
We plan measurable campaigns that are curated to resolve our
pain points, such as reducing pump ins and ageing inventory.”

Marketing Manager, multi-franchise auto group

Simple, easy to understand media planning for auto marketing teams.

Match target personas

  • Target people listening
    in their cars on Spotify

  • Select audience pools
    for retargeting on Meta

  • Pick out vehicle intenders
    across Google

Analyse data sources

  • Pump in reports for
    geotargeting

  • Market share data for
    conquesting

  • Capture rate data for
    in-market audiences

Build thumb stopping ads

  • Animation for Meta

  • Video editing for TikTok

  • 50+ voiceover artists
    for Spotify

“If we didn’t have Ignite Group, we would have to recruit and hire a copywriter, a digital ad specialist, graphic designer and a voice over artist. For us, Ignite Group is a trusted partner in our growth plans for GWM, LDV, Ssangyong, MG and Isuzu UTE.”

General Manager, multi-franchise auto group

“If we didn’t have Ignite Group, we would have to recruit and hire a copywriter, a digital ad specialist, graphic designer and a voice over artist. For us, Ignite Group is a trusted partner in our growth plans for GWM, LDV, Ssangyong, MG and Isuzu UTE.”

General Manager, multi-franchise auto group

DEALER MARKETERS

DEALER MARKETERS

DEALER MARKETERS

DEALER MARKETERS

DEALER MARKETERS

DEALER MARKETERS

DEALER MARKETERS

DEALER MARKETERS

DEALER MARKETERS

DEALER MARKETERS

DEALER MARKETERS

DEALER MARKETERS

DEALER MARKETERS
DEALER MARKETERS
DEALER MARKETERS
DEALER MARKETERS

Ignite Group for
Dealer Marketers

Test your own hypothesis with split-tests and better
understand which ads drive better ROI.

Prove your ROI

Validate your strategy and reasoning by testing multiple audiences, multiple creative and multiple channels. Target 1st, 2nd and 3rd party data all at the same time.

Integrate OEM data

Segment your target audiences based on demographic and psychographic data supplied by the OEM. Then, apply these principles in your creative to get maximum thumb stopping power.

Get certainty with transparency

Full access to ad account means 100% transparency. Take the guesswork of your performance metrics, so you can get the full picture of how campaigns deliver dealership results.

Extend campaign exposure

Take that one step further and combine social and Google campaigns with Tik Tok, WeChat or Spotify.

Validate your strategy and reasoning by testing multiple audiences, multiple creative and multiple channels.
Target 1st, 2nd and 3rd party data all at the same time.

Segment your target audiences based on demographic and psychographic data supplied by the OEM.
Then, apply these principles in your creative to get maximum thumb stopping power.

Full access to ad account means 100% transparency. Take the guesswork of your performance metrics,
so you can get the full picture of how campaigns deliver dealership results.

Take that one step further and combine social and Google campaigns with Tik Tok, WeChat or Spotify.

“Ignite Group help us ‘go-to-market’ with campaigns quickly, and it’s great to have access to the knowledge base of the Account Managers so we can optimise ads after they are live.”

Marketing Manager, prestige dealership

“Ignite Group help us ‘go-to-market’ with campaigns quickly, and it’s great to have access to the knowledge base of the Account Managers so we can optimise ads after they are live.”

Marketing Manager, prestige dealership

DEALER MANAGERS

DEALER MANAGERS

DEALER MANAGERS

DEALER MANAGERS

DEALER MANAGERS

DEALER MANAGERS

DEALER MANAGERS

DEALER MANAGERS

DEALER MANAGERS

DEALER MANAGERS

DEALER MANAGERS

DEALER MANAGERS

DEALER MANAGERS
DEALER MANAGERS
DEALER MANAGERS
DEALER MANAGERS

Ignite Group for
Dealer Managers

With Ignite Group, Dealer Principals, General Managers and Sales Managers can better understand which ads and digital channels deliver results.

Reduce pump ins

Build marketing campaigns to drive sales from specific postcodes in your PMA, and start using OEM data to inform your marketing strategy.

Dominate your competition

Discover new sales and service opportunities by integrating dealerships data from all departments with social and Google profiles. Locate these customers across every digital channel and reduce lost customers.

Reduce ageing inventory

Get your sales team plugged in to leads quickly when you spot ageing inventory or need to take advantage of OEM incentives.

Connect your digital channels

Create touchpoints across the full customer lifecycle by deploying a multi-channel approach that reduces lapsed service customers and increases referrals.

Build marketing campaigns to drive sales from specific postcodes in your PMA, and start using OEM data
to inform your marketing strategy.

Discover new sales and service opportunities by integrating dealerships data from all departments with social
and Google profiles. Locate these customers across every digital channel and reduce lost customers.

Get your sales team plugged in to leads quickly when you spot ageing inventory or need to take advantage
of OEM incentives.

Create touchpoints across the full customer lifecycle by deploying a multi-channel approach that reduces
lapsed service customers and increases referrals.

“The team at Ignite Group has helped us
build upon our unique dealership personality
with creative campaigns that get noticed.
They are the best in our industry and we’ve
been with them for years.”

Dealer Principal, ASX listed auto group

“The team at Ignite Group has helped us
build upon our unique dealership personality
with creative campaigns that get noticed.
They are the best in our industry and we’ve
been with them for years.”

Dealer Principal, ASX listed auto group

OEM OEM OEM OEM

OEM OEM OEM OEM

OEM OEM OEM OEM

OEM OEM OEM OEM

OEM OEM OEM OEM

OEM OEM OEM OEM

OEM OEM OEM OEM

OEM OEM OEM OEM

OEM OEM OEM OEM

OEM OEM OEM OEM

OEM OEM OEM OEM

OEM OEM OEM OEM

OEM OEM OEM OEM
OEM OEM OEM OEM
OEM OEM OEM OEM
OEM OEM OEM OEM

Ignite Group for OEM

OEM’s like Toyota Motor Corporation Australia and Ford Motor Company of Australia partner with Ignite Group for Local Area Marketing and Pilot Programs.

Local Marketing Plan

We use behavioural insights and data to create
Local Marketing Plans for dealerships that leverage unique PMA opportunities and align with
wider OEM marketing activity.

Digital Footprint Audit

Thorough review of dealership social media and Google My Business profile with strategic guidance
on opportunities for both immediate impact and
long term growth.

PMA Action Plan

Analysis of the demographic profile of dealership PMA, insight into key target audiences and digital
marketing action plan covering Facebook,
Instagram, Spotify, TikTok and Google.

Digital Pilot Programs

Test new social media ad formats like TikTok
Traffic Ads and Instagram Lead Ads across pilot dealers with native-looking creative optimised for
target audience personas.

We use behavioural insights and data to create Local Marketing Plans for dealerships that leverage unique
PMA opportunities and align with wider OEM marketing activity.

Thorough review of dealership social media and Google My Business profile with strategic guidance
on opportunities for both immediate impact and long term growth.

Analysis of the demographic profile of dealership PMA, insight into key target audiences and digital marketing
action plan covering Facebook, Instagram, Spotify, TikTok and Google.

Test new social media ad formats like TikTok Traffic Ads and Instagram Lead Ads across pilot dealers with
native-looking creative optimised for target audience personas.

“Ignite Group guided us through the conceptualisation
and activation of pilot programs in multiple regions.
The goal was to better understand how social ads could be
optimised in line with national buyer insights for better ROI.”

Marketing, Toyota Motor Corporation Australia

“Ignite Group guided us through the conceptualisation and activation of pilot programs in multiple regions. The goal was to better understand how social ads could be optimised
in line with national buyer insights for better ROI.”

Marketing, Toyota Motor Corporation Australia

About Us

Ignite Group is a results-driven media strategy, media planning and media buying agency for auto dealers across Australia and New Zealand. Ignite Group was formed in October 2014 and operates as an independent creative agency, whilst working closely with our OEM and technology partners.

To inspire and empower auto marketing teams and showroom managers.

To be the conduit through which dealerships take back control of their marketing to reflect their own distinctive company culture and guest experience.

These are the principles at the heart of everything we do.

Reject mediocrity and embrace risk.
We aim to eliminate mediocrity wherever we see it. At times, this means making difficult decisions with uncertain outcomes. By pushing the boundaries of what is possible, we allow for opportunities to do great work – and this cannot happen without taking some risks!

Truth wins.
Data in social has changed. Using post-click actions as an indication of campaign success is harder since new data privacy features were released by Apple. We embrace new ways of measuring marking campaigns that focus on long-term brand impact such as online growth and dealership sales. This creates the opportunity to become growth partners (and not just marketing partners) to our automotive clients.

Transparency.
While there are some things that we need to keep confidential on behalf of our OEM and dealership clients, we allow them full access to our process and our data. We work together to accomplish our common goals striking the right balance between protecting privacy while delivering the best possible client experience.

Open minds.
We seek out thoughtful staff, from diverse backgrounds and life experiences. This helps us see the world (and our work) through what sometimes is a contrasting point of view. By welcoming company debate and help from others we complement each others strengths and weaknesses.

Meta Partnership

Ignite Group has been a badged Meta Business Partner since 2016. Meta describes its business partners as companies Meta has vetted for their technical skills and services, and their unique ability to help businesses grow. Partners are part of a respected global community, and get access to unique benefits like training, support, analytics reports, and client matching opportunities.

Meta
Partnership

Ignite Group has been a badged Meta Business Partner since 2016. Meta describes its business partners as companies Meta has vetted for their technical skills and services, and their unique ability to help businesses grow. Partners are part of a respected global community, and get access to unique benefits like training, support, analytics reports, and client matching opportunities.

Get In Touch

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Ignite Group HQ

5/5 Belrose Avenue
Cheltenham
3192 VIC

[email protected]

Dean: 0419 642 530